Our StoryWe're fixing
We're fixing
foodservice
packaging
In Egypt. From the ground up. For restaurants, people, and the planet.
The Problem We're Solving
Packaging has become a cost center on restaurants — unable to extract value from it, yet it remains indispensable to any operation. Most food packaging in Egypt uses materials not certified for food contact, printed in facilities not approved by the NFSA. And above that — it's made of non-recyclable, non-biodegradable materials that linger in the environment for centuries.
Our Layered Approach
Packaging redesigned from the ground up
We studied packaging for 2 years, evaluating it from every angle — leading to our three-layer redesign framework.
Layer 01
The Materials Layer
Through 3elba Lab and NFSA-certified printing facilities, we optimized packaging materials to be 100% food-safe and biodegradable.
01
Layer 02
The Design Layer
Smart packaging dielines designed for restaurant operations — maximizing food portion versatility and minimizing storage burden.
02
Layer 03
The Value Layer
An additional layer that turns packaging into a growth and analytics tool — driving business growth, retention, and profits.
03
2
Years of R&D
0%
NFSA Certified
0
Plastic Used
Zero plastic
3
Value Layers